MAJOR PICTO SPOTLIGHT
Who is the most popular non-superhero comic book character of all time?
Honestly, it may not even be close.
Archie Andrews didn’t just become a hit character — he created an entire genre of American comics. Long before slice-of-life humor comics dominated newsstands, Archie proved that everyday teenage life could outsell capes, masks, and superpowers.
Originally published by MLJ Publishing, Archie made his debut in Pep Comics #22 in 1941. His popularity exploded so quickly that, within just a few years, MLJ did something almost unheard of in publishing history:
they changed the company’s name to reflect their breakout star.
MLJ became Archie Comics — the only major publishing company ever renamed after its flagship character.
Soon, Archie’s name was everywhere:
Archie’s Pal Jughead
Archie’s Girls Betty & Veronica
Archie’s Joke Book
And countless other titles bearing his name front and center
Archie wasn’t just a character — he was a brand, a universe, and a cultural institution.
Enter Reggie Mantle: Archie’s Greatest Rival
And that brings us to today’s spotlight: Reggie Mantle.
First appearing prominently in his own spotlight title in 1950, nearly a decade after Archie’s debut, Reggie represents just how massive Archie’s popularity had become. Think about it:
Archie Andrews was so popular that the publisher launched a comic dedicated to his rival.
Reggie Mantle isn’t a villain — he’s the cocky, sharp-tongued, rich kid foil to Archie’s all-American everyman. Where Archie is earnest and awkward, Reggie is confident, competitive, and constantly trying to steal the spotlight (and often Veronica’s attention).
